Document Actions
New Way to Thwart Click Fraud
Let your visitors know what your site is doing to fight back against Click Fraud.
For the last several weeks we have developed new code, Click Verified, to let our visitors know that we looking for click fraud and we report all fraudulent and suspicious activity. Currently, we have installed this code on two of our sites: dwi.com and duilaws.com.
The purpose of this project is think outside of the box. Yes, we are currently tracking all sponsored listings for click fraud and yes we do submit this information to the search engines, but we want the visitors ("competitors") to know that we are monitoring for fraudulent activity and we will report you. So in order to do this, we first put into place a system to track for click fraud. With all of our pay per click (PPC) campaigns that we manage, this took several weeks to implement and test. Second, we installed 'nice warning messages' at the top of our landing pages that we are running PPC ads on. See below...
On duilaws.com we setup Click Verified. Here is a screen shot of Los Angeles DUI Attorney Neil Shouse's landing page:
On dwi.com we setup Click Verified as well. Here is a screen shot of Houston DWI Attorney Dane Johnson's landing page:
The two landing pages above are just example of what we setup on dwi.com and duilaws.com.
If you have any questions, leave me a message on the site or call my office at 512-340-4001.
_____
tags:
