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Click Fraud exists. We all know that. Who pays for it?
Well first the business owner pays for the fraudlent clicks aka Click Fraud, then the business owners pass it along to the consumer, just like the traditional brick and mortar shops do.
We all have heard of the phrase Click Fraud by now. It has become one of the scariest terms to buisness owners who are advertising their products or services under the search engines sponsored links. You know PPC "Pay Per Click".
Not all companines can wait for their website to rise up in the organic listings or they don't spend enough time and money on their webiste to design it so it can rank for their desired search terms. When we have designed websites for customers we always recommend they have a PPC Campaign on at least Google AdWords and Yahoo Search Marketing (formally Oveture). The reason for this is for the customer to start getting feedback from visitors, not their close friends, on their site and see if sales are increasing. You may be able to build the perfect site for the search engines to see you, but are you building a site that will convert visitors aka customers to sales or leads?
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