Document Actions
Click Fraud Solutions
This week we finished working out the final changes that needed to be put in place that allows us to better track click fraud on our PPC accounts and work with the search engines in getting refunds for this fraudlent activitiy. I have read that it is estimated that 14% of PPC traffic in the legal industry is click fraud. Starting next week I will start getting reports to see how much traffic is estimated to be click fraud on our sites.
We setup a relationship with ClickForensics who is located in San Antonio, Texas to help us monitor our traffic and find suspected traffic to be click fraud. In August I was at the Search Engine Strategies Conference in San Jose, California where I sat in a session that was about click fraud. On the panel was the Google Adwords, Yahoo SM and ClickForensics. This made for a very interesting session. Immediately after the session I started talking to the CEO of Click Forensics about how there services work and what was realistic to expect in getting refunds from the search engines.
_____
tags:
